Our Business

Business Areas:

The segments have been divided into the following business areas:

Outdoor Sports

Indoor Sports

Active Sports Wear & Footwear

Fitness Equipment and Accessories

Cycling and Accessories

Business Strategy:

Pentathlon Sports strategy is based on five strategic cornerstones which will enable the company to achieve its ambitions and financial targets.

The strategic cornerstones are:

Clear portfolio roles and business synergies

Winning with consumers

Winning in go to market

Operational excellence